Privacy policy
CAPSULE LONDON PRIVACY & COOKIE POLICY
Last Updated: 4 June 2026
CAPSULE LONDON LTD ("Capsule London", "we", "us", or "our") operates this website and online store www.capsulelondon.com (the "Services") in order to provide you with a curated shopping experience, including browsing, purchasing, customer support, and related services.
This Privacy & Cookie Policy explains how we collect, use, disclose, and protect your personal information when you access or use our Services, communicate with us, or make a purchase.
By using our Services, you acknowledge that you have read and understood this Privacy & Cookie Policy.
If you do not agree, you should not use our Services.
1. DATA CONTROLLER
CAPSULE LONDON LTD
Company Number: 16256025
Registered Office:
Suite G04, 1 Quality Court
Chancery Lane
London
England
WC2A 1HR
Website: www.capsulelondon.com
For privacy-related enquiries, contact us using the details on our website.
2. DEFINITION OF PERSONAL INFORMATION
“Personal information” means any information that identifies or can reasonably be linked to an identifiable individual. It does not include anonymised or aggregated data that cannot identify you.
3. PERSONAL INFORMATION WE COLLECT
We may collect the following categories of personal information:
Identity Data
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Name
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Username or account identifier
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Date of birth (if provided)
Contact Data
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Billing address
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Shipping address
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Email address
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Phone number
Financial Data
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Payment method information (processed securely via payment providers)
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Transaction records
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Billing confirmations
We do not store full payment card details.
Account Data
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Login credentials
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Preferences
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Account settings
Transaction Data
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Items purchased, returned, or exchanged
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Cart and wishlist activity
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Order history
Device & Technical Data
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IP address
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Browser type and version
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Device identifiers
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Operating system
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Time zone
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Connection data
Usage Data
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Pages viewed
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Browsing behaviour
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Clicks and navigation patterns
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Time spent on pages
Communication Data
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Customer service messages
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Email correspondence
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Reviews and feedback
Marketing Data
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Marketing preferences
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Subscription status
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Interaction with marketing communications
4. HOW WE COLLECT PERSONAL INFORMATION
We collect personal information:
Directly from you
When you:
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Place an order
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Create an account
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Contact customer support
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Subscribe to marketing
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Submit forms or reviews
Automatically
When you use our Services via:
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Cookies and tracking technologies
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Device and browser tracking
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Analytics tools
From third parties
Including:
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Payment processors
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Delivery and logistics providers
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Fraud prevention providers
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Marketing partners
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Publicly available sources (where lawful)
5. HOW WE USE YOUR PERSONAL INFORMATION
We use your information for the following purposes:
A. Providing and operating our Services
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Processing and fulfilling orders
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Managing payments, refunds, and exchanges
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Delivering products
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Managing accounts
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Providing customer support
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Processing transactions
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Sending order updates
B. Improving and personalising the experience
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Improving website performance
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Understanding customer behaviour
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Recommending products
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Analysing shopping patterns
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Enhancing user experience
C. Marketing and advertising
Where permitted by law:
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Email marketing
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Promotional communications
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Personalised advertising
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Retargeting based on browsing behaviour
You may opt out at any time.
D. Security and fraud prevention
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Detecting fraudulent activity
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Preventing unauthorised transactions
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Protecting accounts
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Securing our systems
E. Legal compliance
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Tax and accounting obligations
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Responding to legal requests
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Enforcing terms and agreements
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Resolving disputes
6. LEGAL BASES FOR PROCESSING (UK/EU)
We rely on:
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Contractual necessity (order fulfilment, payments, delivery)
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Legal obligation (tax, fraud prevention, compliance)
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Legitimate interests (improving services, security, analytics, marketing)
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Consent (where legally required, e.g. marketing or cookies)
You may withdraw consent at any time.
7. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to:
Service providers
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Payment processors
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Delivery companies
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IT and hosting providers
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Customer service tools
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Fraud prevention systems
Business partners
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Marketing and advertising partners
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Analytics providers
Legal and regulatory authorities
Where required by law or to protect legal rights.
Corporate transactions
If we are involved in a merger, acquisition, restructuring, or sale of assets.
We do not sell personal information.
8. INTERNATIONAL DATA TRANSFERS
Your information may be transferred outside the UK or EEA.
Where this occurs, we ensure appropriate safeguards such as:
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UK International Data Transfer Agreements
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EU Standard Contractual Clauses
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Adequacy decisions
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Other legally approved safeguards
9. DATA RETENTION
We retain personal information only as long as necessary for:
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Order fulfilment
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Legal obligations
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Tax and accounting requirements
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Dispute resolution
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Business operations
After this, data is securely deleted or anonymised.
10. DATA SECURITY
We use appropriate technical and organisational safeguards to protect your data, including:
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Encryption technologies
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Secure servers
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Access controls
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Monitoring systems
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Staff confidentiality obligations
No system is completely secure, and we cannot guarantee absolute security.
11. COOKIES POLICY
What are cookies?
Cookies are small text files stored on your device when you visit a website.
They help:
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Enable core website functionality
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Improve user experience
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Analyse performance
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Support marketing and advertising
Types of cookies we use
Strictly necessary cookies
Required for the website to function properly:
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Shopping cart functionality
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Checkout process
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Security features
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Fraud prevention
These cannot be disabled.
Performance and analytics cookies
Used to understand how users interact with the website:
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Page views
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Navigation behaviour
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Website performance
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User interaction trends
These help improve the website experience.
Functionality cookies
Used to remember user preferences:
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Language settings
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Region preferences
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User settings
Marketing and advertising cookies
Used (where enabled) to:
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Deliver relevant ads
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Measure advertising effectiveness
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Prevent repetitive ads
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Retarget visitors
These are only used where consent is given, in accordance with applicable law.
Cookie consent
Where required by law, we will request your consent before placing non-essential cookies on your device.
You may:
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Accept all cookies
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Reject non-essential cookies
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Adjust preferences at any time
Managing cookies
You can also control cookies through your browser settings, including:
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Deleting cookies
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Blocking cookies
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Restricting cookies
Disabling cookies may affect website functionality.
Cookie duration
Cookies may:
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Expire when you close your browser (session cookies)
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Remain for a defined period (persistent cookies)
12. YOUR RIGHTS
You may have the right to:
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Access your personal data
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Correct inaccurate data
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Request deletion
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Restrict processing
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Object to processing
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Data portability
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Withdraw consent
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Opt out of marketing
UK/EU residents may also:
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Object to legitimate interest processing
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Request restriction of processing